Nxt-Generation Eyewear

Andrew Gardella

Mr. Dykes

English 255

29 March 2012

NXT-Generation Eyewear

“There are no dreams too large, no innovation unimaginable and no frontiers beyond our reach.”- John S. Herrington. Imagination and creativity are a key component to surviving in today’s business world, and even then, you are not guaranteed success. It has been the mission of my company, NXT-Generation Eyewear, to develop a product that will revolutionize the eyewear industry. After years of painstaking research, my team and I have finally integrated some of today’s most advanced technology and put it inside what appears to be just normal ski goggles. However, I am here to tell you that they are anything but ordinary. Most of the features you see in these goggles have never been attempted by any other company. Some of these features include: state-of-the-art GPS tracking, advanced proprietary lens technology that incorporates a polarized filter that prevents 99% of the glare from the sun and slopes (reducing eye fatigue), automatically adjusting lens light level, HD 1080 p camera on front of goggles, and, finally, blue-tooth technology that allows you to sync to your cell-phone and even to listen to music all while you ski.

In a business that has been dominated by a few companies for countless years, it’s, undoubtedly, going to be difficult to break through. But that is why we are focusing on one specific factor: location. Obviously, it cannot be stated enough that location is key, especially for something as particular as our product.  Since the inception of our company, we have based our operations out of Denver, Colorado, which is clearly a great place to start. However, now that we have our product finished and ready for production, we want to act fast and market our product to people further west and even further up north in Canada, where skiing and snowboarding are parts of everyday life. Eventually, we would like to evolve globally and be capable of selling our product all over the world. We are confident our goals will be met, but we also know to remain patient, because good things take time. We have also been working on other aspects of our marketing campaign that will help our sales. Of course, skiing and snowboarding are for people of all ages, but we want to focus our marketing strategy on a certain demographic, primarily, males and females between the ages of 18-30. We feel that this group is the most involved in skiing, and that in today’s social media dominated world, the younger crowd can even help market our product to people everywhere.

Because we are trying to market to this certain age group, we feel that our overall look needs to be eye-catching and to the point. We feel our company logo and motto is exactly what the youth of today wants. The logo is a dark setting with a mountaintop in the background and with a single skier on top. Beneath the logo, it states: “Seeing is Believing”. It’s simple and we believe it connects to our audience.

Of course, we also know that one of the best ways you can market your product to people is by having someone famous endorse it for you. This is why we have already been in talks with famous skiers and snowboarders around the world who may want to help us. Some include Lindsey Vonn, Shaun White, and many more. Ultimately, if these professionals decide to endorse our product, there is no doubt that it would prove to be huge for our marketing campaign. We have also been in contact with the local media who has been greatly interested in our new product. We have already had several interviews for different newspapers that have proved to be very beneficial because we have now garnered national news coverage from TV stations like ABC and NBC.

Since our product has not officially been released, there have many questions about the affordability of our product. First off, it’s clear that our product is not just everyday goggles that people wear every day. Our product is an advanced piece of technology that is new and innovative that has never been seen before in the skiing and snowboarding market. However, I also believe that making this product affordable is key to our successful marketing campaign, especially since we are trying to market ourselves to a younger and trendier crowd who may not have as much money as their older counterparts. I have had numerous curious friends and family members who have expressed their worries to me. They simply don’t believe that this product will be affordable to our demographic. To their surprise, I told them it is actually going to be very reasonably priced. I have had long talks with my company partners and we have come to the conclusion that having such an advanced piece of eye-wear for fewer than five-hundred dollars is a bargain. We have done the math. We know we can still make a profit with these prices and that, hopefully, our product will catch on fast so we won’t even have to worry about the price of the goggles.

Ever since this company was founded in 2003, we have made it our goal to have the most technologically advanced piece of eyewear the world has ever seen. We have had many people along the way tell us that it couldn’t be done. However, it is now 2012, and I am here to tell you that they were wrong. After all the work my team and I have put into this product over the years, the only thing I have to say to those cynics now is, “Seeing is Believing”.