English Journal 7

English Journal 7

27 March 2012

• ·         When promoting a product, you should not use “I think” or “I might”, etc.

• ·         Don’t just describe your product and say it’s awesome, say why it’s awesome.

• ·         Use Adjectives: positive, dynamic, avoid clichés and overused language

• ·         Adverbs and other modifiers

• ·         Verbs: active verbs, simple verb forms

• ·         Incredibly boring sentence: “I believe that people might be interested in a concept like this one. Vs. “Conscientious people believe in existentialism.”

• ·         Be specific

• ·         Avoid self-reference

• ·         Make paper more exciting first, then bring in more details later